Happy Anniversary

Defy Damage

The Next Generation of Bond Building

Defy Damage home care and pro series

DEFY DAMAGE
Home Care System
Damage Prevention and Color Perfection from Start to Finish

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Stylist Larisa Love Smiling with working on clients hair

DEFY DAMAGE
ProSeries

The Next Generation of Bond Building. An in-salon system that helps protect.

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Joico K-PAK bottles

Meet our damaged-hair hero

K-PAK Color Therapy Bottles

Next-level color protection

Brunette model with curly hair

Crescent Method

By Joico Global Brand Ambassador Larisa Love

Learn an efficient, time saving, technique with a unique foil folding method to create high impact hair color.

Recent #HairJoi Articles

The DIY Hack That Creates A Faux Ombre…20201204090806

The DIY Hack That Creates A Faux Ombre…

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Salon-Style Holiday Curls To Copy At Home

HAPPY HOLI-WAVES!Glam Curls With Joico Global Brand Ambassador, Larisa LoveWant to take your holiday look to the “extra” leve...
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Win-Ter Wonderful: The 12-Day Holiday Giveaway

12 Days Of Holiday Hair Prizes!Want amazing healthy hair for the Holiday Season? Enter For A Chance To Win joi-ful Products I...
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Holiday Curls & Every Product/Tool/Hack To Master Them

When it comes to style, some days you go casual; some days you’re jones-ing to kick things up a notch; and occasionally you’r...

Recent Pro 'BackBar' Articles

Need A Change For Fall? Try This Caramelized Technique20201202085044

Need A Change For Fall? Try This Caramelized Technique

THE FALL MONARCH TECHNIQUEFeaturing Joico Global Brand Storyteller, Olivia SmalleyInspired by the changing colors of the seas...
Fall Chestnut: The Perfect Technique For Textured Hair20201130095217

Fall Chestnut: The Perfect Technique For Textured Hair

Looking for a warm and wonderful way to take textured hair into the cool season? With glistening chestnut highlights dreamed ...
American Music Awards Style Scoop20201125071103

American Music Awards Style Scoop

There were plenty of hits at the American Music Awards this week – which included the rock-star hair sported by actress and h...
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Sparkle Lights: The Moneymaking Money Piece

Everyone needs a little sparkle during the holidays. (Especially this year.) The new Money Piece technique from Joico Celebri...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.